Last updated: October 22, 2025
Premium Life Adviser (“PLA,” “we,” “us,” or “our”) provides marketing and lead-generation services for final expense/funeral insurance. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our website premiumlifeadviser.org (the “Site”), our click-to-call number, forms, and any related communications.
By using our Site or providing information to us, you agree to this Privacy Policy.
Information you provide directly
Contact details: first & last name, email, phone number, ZIP code.
Additional details: birthday/age, language preference, any notes you type.
Consent preferences (e.g., checkbox for TCPA consent).
Information collected automatically
Device and usage: IP address, browser type, pages visited, time on page, referrer/UTM parameters (e.g., utm_source, utm_campaign).
Cookies & similar tech: pixels and analytics tags (see “Cookies & Tracking”).
Phone calls and recordings
If you call our number or we transfer you to a licensed agent, call metadata (time, duration, routing) and call recordings may be created for quality assurance, compliance, and dispute resolution.
We use your information to:
Respond to inquiries and connect you with a licensed agent for final expense insurance.
Verify eligibility criteria (age, ZIP, basic qualifiers).
Provide quotes, schedule callbacks, and offer customer support.
Improve our Site, advertising performance, and lead quality.
Maintain records for compliance (e.g., consent artifacts, call recordings).
Send service messages and, where permitted, marketing communications (you may opt out at any time).
We may share information with:
Licensed insurance agents/agencies to provide quotes and complete your request.
Service providers/processors that help us operate (examples may include: call tracking such as CallRail/Invoca; form routing like Formspree/Zapier/Make; analytics such as Google Analytics/Tag Manager; advertising platforms such as Meta).
Compliance & legal: if required by law, subpoena, or to protect rights, safety, or prevent fraud.
Business transfers: as part of a merger, acquisition, or asset sale.
We do not sell your personal information for money. We may “share” data for cross-context behavioral advertising (as defined in some U.S. state laws). See the Your Privacy Rights section for opt-out options.
By submitting a form or requesting a callback, you agree that Premium Life Adviser and its licensed partners may contact you at the number provided using an autodialer, pre-recorded messages, and text messages about final expense insurance. Consent is not a condition of purchase. Message/data rates may apply. You can opt out at any time (see Your Choices).
We (and our service providers) may use cookies, pixels, and similar technologies to:
Measure Site usage and performance.
Attribute advertising campaigns (UTMs, referrers).
Improve lead quality and reduce spam.
Your options:
Browser controls: block/delete cookies through your browser settings.
Platform controls: manage ad preferences with Google, Meta, etc.
Some features may not work correctly if cookies are disabled.
We currently respond to Global Privacy Control (GPC) where feasible; we do not otherwise respond to Do Not Track (DNT) signals.
We retain personal information as needed for the purposes described above, including compliance and recordkeeping (for example, consent logs and call recordings). Typical retention is up to 36 months unless a longer period is required by law or necessary to resolve disputes. We may retain aggregated/de-identified data indefinitely.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
Opt out of marketing: follow unsubscribe instructions in emails/SMS or contact us.
Calls/texts: reply STOP to texts to opt out.
Cookies: use browser settings or platform tools to control cookies/pixels.
Accuracy: you may update or correct information by contacting us.
Residents of certain U.S. states (e.g., California, Colorado, Connecticut, Virginia, and others) may have rights to:
Access/Know the categories and specific pieces of personal information we collected.
Delete personal information, subject to legal exceptions.
Correct inaccurate personal information.
Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
Limit use/disclosure of sensitive personal information (where applicable).
Submit a request to privacy@premiumlifeadviser.org or call (914) 708-5997.
We’ll verify your request and respond as required by law. You may also use an authorized agent.
If you wish to opt out of “sale” or “sharing” (as defined by California law), email privacy@premiumlifeadviser.org with subject line “Do Not Sell/Share” or use a Do Not Sell/Share link when available on our Site.
We do not knowingly sell or share personal information of consumers under 16 years of age.
Our services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided us information, contact us to request deletion.
Our Site may link to third-party websites or services that we do not control. This Policy does not apply to those third parties. Review their privacy policies for details.
We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the most recent changes. Your continued use of the Site after changes means you accept the updated Policy.
Premium Life Adviser
Email: privacy@premiumlifeadviser.org
Phone: (914) 708-5997